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Lead quality

How our leads are made

Every WeGenerate lead is a person who filled out one of our own quote sites, agreed in writing to be contacted, and cleared our checks before it reached an agent. Here is each step, in order.

Where our leads come from

Every lead starts on one of our own quote sites. We run the ads that bring people there, we build and host the quiz, and the lead is posted straight from the quiz into WeGenerate.

We do not buy lists, run co-registration or resell another company's leads as our own. Because each lead comes from our own form, we know which of our sites every lead came from.

Phone verification

On lead types that require a phone code, the person must enter a code before the lead can be sold. We look up what kind of line the number is: a mobile number gets the code by text, and a landline gets a phone call that reads the code out. If the code is never entered, the lead is never sold.

On every lead type, the phone number is also checked for structure before sale, and on real-time orders with the intro text turned on, the carrier's answer to that text tells us whether the number is live.

The checks before a lead is sold

Every submission is run against the same list of checks before it can reach an order. Any one of them holds the lead back: it is stored, but it is never delivered while the hold stands.

Possible spam
A filled hidden field, a whole quiz answered faster than a person can read it, or a name holding a link or an email address.
Duplicate
The same phone or email already came in recently. The same campaign never holds one phone twice.
Repeat identity
Same name and same internet address, but a different phone number each time.
Impossible phone number
A number no real line can have, such as one digit repeated or a straight run.
Too many from one address
One internet address sending more submissions than a household plausibly would.
Test submission
A test, or an agent on our platform filling out one of our own forms. Never sold.
Already a client
The contact is already marked sold on our side.
State held out
The person lives in a state that lead type is not sold in.
Partial contact
No valid phone number. Held until the phone is corrected and checked again like a new lead.
No consent certificate
The consent record is missing its certificate.
Do not contact
The number is on our do-not-contact list or has opted out, for example by replying STOP.

Where a workspace has turned them on, we also check each number against the FCC Reassigned Numbers Database and a TCPA litigator list before sale, and hold any hit.

Some holds lift, some never do

A hold is not always permanent. A duplicate stops being a duplicate once the first copy ages out, a busy internet address stops looking suspicious after a while, and a state that opens up releases the leads it held.

Others are permanent by design: a test submission, an impossible phone number, a missing consent certificate, a contact who is already a client, and a number on a do-not-contact list. Those leads are never sold.

One agent per real-time lead

A real-time lead is delivered to one agent. Once it is delivered it never goes back on the shelf for another real-time buyer; the database refuses it.

After 45 days a lead may be offered again in the aged lead store, whether or not it sold in real time. Aged leads are labelled and priced as aged, so you always know which kind you are buying.

Delivered in real time, on your terms

Real-time leads arrive in your WeGenerate CRM as they are matched to your order, with the person's answers and their consent record. You choose the states (from the states you are licensed in), the days and the hours you take leads, in your own time zone.

If you turn on the intro text, we text each new lead to introduce you, only inside the lead's local texting hours.

If a bad lead still gets through

No set of checks makes every lead perfect. If you get a disconnected number, a duplicate, a lead outside the states you ordered or one of the other reasons in our policy, ask for a replacement from the order in your portal. Our team reviews each request and you are told the decision.

When the carrier tells us for certain that a number is dead after the intro text, we return the lead and send a replacement on the same order for you.

The return window, the limit per order and every reason that qualifies are in the Lead Replacement Policy. The full terms for buying leads are in the Lead Purchase Terms.

Frequently asked questions

Do you buy or resell leads from other companies?

No. Every lead comes from one of our own quote sites, from traffic we pay for ourselves.

Can I see the exact consent wording?

Yes. Open any of our sites and start the quote; the sentence is under the submit button. Each site also publishes its current Marketing Partners list.

Is a real-time lead sold to more than one agent?

Not in real time: it is delivered to one agent only. After 45 days a lead may be offered again in the aged store, labelled and priced as aged.

What happens to a lead that fails a check?

It is held and never delivered while the hold stands. Some holds lift when the reason expires; the permanent ones are never sold.

What if a lead is bad anyway?

Ask for a replacement from the order in your portal. The window, the limit and the reasons that qualify are in the replacement policy.

What you are buying

Not form fills. A person from our own site, with their consent on record, who cleared every check and comes to you alone in real time, replaced under a published policy if something still slips through.

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How Our Leads Are Made — WeGenerate