Calculator
Insurance call cost-per-sale and ROI calculator
Pick a live line, enter your close rate, average premium and commission, and see your cost per sale, profit per sale and break-even close rate.
By the WeGenerate team · Reviewed
Cost per sale on these numbers
$250
What you spend on calls for each policy you write.
- Commission per sale
- $450
- Profit per sale
- $200
- Commission per call dollar
- 1.80x
- Break-even close rate
- 5.56%
- 100 calls: spend / commission
- $2,500 / $4,500
Illustrative math from today’s line price and your inputs. Not a quote and not a promise of results.
How the math works
The only number we supply is the line's price. Everything else is yours.
- Cost per sale = price per billable call divided by your close rate.
- Commission per sale = average annual premium times your first-year commission rate.
- Profit per sale = commission per sale minus cost per sale.
- Break-even close rate = price per call divided by commission per sale.
Reading the result
This is illustrative arithmetic, not a promise of results. Your close rate depends on you, the line and the time of day. Short calls that end before the qualifying time cost nothing and are not counted here.
See the lines for yourself
Agent plans start free. Book a demo and we’ll walk you through the floor, or sign up and pick your lines.