Inbound calls vs live transfers vs leads: which should an agent buy?
The three ways agents buy prospects, what you get with each, and the questions that tell you which one fits how you sell.
By the WeGenerate team · Reviewed
Inbound calls
The consumer dials a number from an ad and is routed to you live. You pay when the call passes the line's qualifying time. You never dial, so there's no list to work and no consent to collect for that call.
Live transfers
A call center or AI qualifier speaks to the consumer first, then transfers them to you. You pay for the transferred call. Quality depends on how the screening was done, so ask what the screener checks.
Data leads and aged leads
A form fill, or an older record, that you have to call yourself. Cheaper per record, but you do the dialing, and you are responsible for calling hours, do-not-call and consent before every dial.
Questions that decide it
- Do you want to dial, or to answer? If you'd rather answer, start with inbound calls.
- What does a call cost, and after how many seconds does it count? Get both numbers for every line.
- Can you see where the calls come from (TV, social, screened) before you buy?
- What happens to a call that shouldn't have counted?
- Do you need a CRM and dialer as well, and are they priced separately?
Where WeGenerate fits
WeGenerate sells inbound calls, including pre-screened lines where an AI qualifier, IVR or live transfer screens the caller first. If you also work your own list, the power dialer checks calling hours, do-not-call and attempt limits before every dial.
Agent plans start free. Book a demo and we’ll walk you through the floor, or sign up and pick your lines.